Importance of UX UI Design

I just finished teaching another UX UI Design this week which immediately followed my attending the Consumer Electronics Show (CES) in Las Vegas. What a perfect 2 week combination. Everything I saw at CES had to following the principles of UX & UI design.

UX UI is a rapidly expanding topic and there seems to be no end to this expansion. CES this year was all about the Internet of Things (IOT) and Voice integration with products. This may make it seem like the pattern is to eliminate the need for an interface to control services and products, but I think it means quite the opposite. Each of these devices needs an interface to set up or use the product or service. That also means more products and services will need someone to design those interfaces.

When the internet was introduced and businesses were just creating websites, there were no clear cut standards for UX UI. There were no processes that could be used for testing, no such thing as personas, user stories, wire framing, or even metrics to analyze when creating a website. Everything was a guessing game at that point. Those who guessed correctly were able to greatly benefit from their decisions, others struggled or perished. The industry was new, therefore there were no official processes to fall back on.

With the success of new technologies and new products, each business began to create design processes of their own to use in this brave new world. Apple will forever be at the forefront of creating these processes due to the introduction of the iPod, iPhone and iPad. User interfaces started to become extremely important in order to keep up and survive as a business.

Companies saw this as a great opportunity and started researching machine and human interface interactions. Much research was made into this subject and UX/UI was officially born. Businesses now understand the importance of the user experience and the effect it can have on the success of a product. Companies now have metrics about their users they can use along with this research in order to make sure they are developing a great product that is easy and pleasurable to use.

The overall principle of humans reacting based on the pain-pleasure principle can easily be applied to new products on the market. If the product is a great product, but is impossible to get set up correctly or used easily, the product will fail. If the product causes pain to use, humans will not use it and be very careful to avoid anything associated with it. If the product or service causes pleasure, users will be very interested in it. Our human instinct is to avoid pain and seek pleasure.

Since more and more products require an associated app to set up or use the product, the user experience has become a vital one to the success of the product and the business itself. The industry of UX and UI is a vital one, and companies must be willing to invest time and effort into this area of the business in order to succeed in this competitive marketplace.

If you are planning to move into the user experience or user interface industry, now is a perfect time to do so. For more information and resources, view my UX and UI Design page. If you are interested in learning more about this topic or wish to attend a UX/UI course, please contact Candyce Mairs.